Get Noticed Online: The Field & Co. Creative Agency Website Experience
At Field & Co. Creative Agency, we believe in getting down to business and getting results. Our Website packages are designed to support you in strategically launching a website that’s consistent, professional, usable and resonates with your ideal audience.
Onboarding: A Seamless Start
Our journey together begins with seamless onboarding. After our Discovery call, where we get to know each other and align our goals, we'll guide you through signing a contract, paying a deposit, and gaining access to our collaborative platforms like Slack and Notion. These tools streamline communication and project management, ensuring a smooth and efficient process.
Here’s what past client, Rachael Venema, had to say about the Onboarding process at Field & Co.:
”The tools you used to communicate with me are excellent and the way you held my hand and navigated through the process was outstanding. This team makes it easy for you to work with them and they help you along through the process. Content was really important to me and the questionnaires they have you fill out helps them understand your vision. They are just an amazing team to work with.”
The Website Plan: The Blueprint for Success
The next crucial step is crafting your website plan. This document serves as a roadmap for your entire website, outlining the content structure, design elements, SEO strategy, and more. We determine your brand voice, goals for the website, target audience, desired customer actions, SEO keywords, and design ideas. This strategic approach ensures that every page of your website is optimized for conversions and user engagement.
The website plan sets the stage for our team to create a strategic and impactful site that aligns with your brand and business goals.
Conversion-Driven Website Copywriting
Custom copywriting is at the heart of our conversion-driven approach, tailored to center your client's story while educating and informing potential customers.
We craft compelling content that not only sells your services but also resonates with your audience, capturing their attention and driving meaningful engagement.
Our copywriting strategies are designed to highlight the unique value proposition of your brand, guiding visitors through a seamless journey that inspires trust and encourages action.
Whether it's captivating headlines, persuasive calls-to-action, or informative blog posts, our custom copywriting ensures that every word serves the purpose of connecting with your audience and driving conversions.
Design & Collaboration
Our focus is on making your website super clear, easy to understand, and user-friendly. We strategically organize the content in a visual way to guide visitors seamlessly through their journey, encouraging them to take action, whether it's contacting you, making a purchase, or engaging with your content.
Squarespace makes it easy for us to build super custom, on-brand websites with powerful, built-in marketing tools like e-commerce, email marketing, schedulers and more. We’re a part of Squarespace’s Circle Membership, which also saves you money. Learn more about the benefits of Squarespace here.
Our website design process revolves around infusing your brand personality, colour palette, typography, and visual elements seamlessly into every aspect of your site. From an accessible colour palette, that guides the customer journey to easy-to-read fonts that convey your message with clarity, we ensure that your website not only looks stunning but also builds trust and credibility with your audience. Our focus on user experience guarantees a seamless journey for visitors, making it easy for them to navigate, engage, and connect with your brand.
There’s a ton of work that goes into building a stellar site, here’s a few key points we’re sure to take care of:
Mobile Optimization
Favicon (AKA Browser Icon)
Contact Form setup/integration
Email Marketing Signup Integration
Google Reviews Embed
Speed Testing
Instagram Link In Bio Design
By building a cohesive brand ecosystem around your logo, we ensure that every element contributes to a unified and impactful brand experience for your audience.
SEO Optimization: Maximizing Your Online Visibility
We prioritize SEO optimization to enhance your online visibility. Our team meticulously handles various aspects, including writing page descriptions, implementing meta tags, and optimizing alt tags. We structure headings strategically to improve readability and search engine rankings.
Our SEO approach extends to comprehensive keyword research, covering short and long-tail keywords relevant to your niche, clients and location. We seamlessly connect your website with Google Analytics, providing valuable insights into user behavior and performance metrics. If needed, we set up 301 redirects to ensure smooth navigation and preserve SEO rankings during any site changes.
By incorporating these SEO strategies into your website, we aim to boost your online presence, attract more organic traffic, and ultimately drive meaningful conversions for your business.
Offboarding: Empowering You for the Future
As we wrap up your website project, our offboarding process is all about empowering you for in-house website management. So you never have to rely on us (or spend more $) to make quick website edits.
We handle the technicalities, such as domain transfer or purchase, ensuring a seamless transition to your new online home. You'll receive full admin permissions, giving you complete control over your site's operations. Additionally, our comprehensive tutorial library equips you with the knowledge and skills to navigate and manage your website effectively.
Our goal is to empower you with the tools and resources needed to thrive in your digital presence long after our collaboration ends. But, remember that we’re always here to help if you just don’t have the time!
Rachael's Story: A Testament to Success
Rachael Venema of Rachael Venema Photography embarked on this journey with us, looking to revamp her outdated website. With collaborative efforts and creative expertise to align her branding with her vision for a clear and navigable website. Here’s what Rachael had to say about her website:
“My website was outdated and I was having some struggles with changing things on the back end of my site. I also wanted my site to be easy to navigate and easier to understand when a potential client goes on my site. I had a WordPress site and I have always been told it is the best for SEO. So I was nervous about switching, but Field & Co helped me understand that Squarespace would be just as good and I wouldn't lose my current ranking that I had worked so hard on with my old website. I also was nervous about the investment and would Field & Co be worth it? And most definitely they are. My website is now clear and allows a potential client to understand exactly what services I offer. I appreciated every step of the process and love the final website.”
Your Brand, Your Success
From custom copywriting to mobile optimization and blog setup, our website packages include everything you need for an online presence that helps you to grow your reach + revenue.
Working with Field & Co. Creative Agency is more than a project; it's a partnership built on strategy and collaboration. We empower you to take charge of your website, providing tools and guidance for immediate impact and long-term success. Your brand's growth and accomplishments are our ultimate measure of success.
Ready to build a new online home in record time?
Book your Discovery call with us today and take the first step towards a website transformation that resonates with your audience and fuels your business growth.