By determining your brand ethics, values and guiding principles, you show your team and your audience the type of community you are fostering. These are guidelines for you and your team on how your business runs, but also an invitation to the type of clientele you want to attract, whose values align with yours.

By completing these 3 simple steps to create your ideal client avatar and know where you will find them, you can carry on replacing this ideal client with real world people who fit this mold.