You CAN Run A Business Without a Website.
Hey Entrepreneur! You’ve got Instagram/Facebook, so why would you need a website, right?
You’d be surprised to know how many founders have said a version of this ^ to me.
As a seasoned branding & web designer who’s worked with small businesses for over 3 years now, here’s my two cents:
Do you REALLY need a website to run a business? NO.
Do you need a website to run a successful, thriving, legitimate, sustainable business? YES.
Let's dive into why skipping out on a website might mean missing out on a lot of super hot leads. AKA people ready to hand over their credit card.
Picture this:
You're all geared up to spend some cash at a business you're interested in. Where’s the first place you head? Google. You enter the business name and the first result is a link to an Instagram page.
Now, you’ve got to head over there, determine where this business is, where to find their pricing/offer, where to contact them, current hours, etc.
It's like trying to crack a code to find out what they offer, how much things cost, and even how to get in touch. It’s frustrating, right?
You don’t have the time or patience for an online treasure hunt just to figure out if you want to do business with them. So, what's the natural reaction? You bounce. You find someone else who's more transparent & easy to find.
The Frustration of Searching for Information
Imagine these are YOUR potential customers searching for your business online, eager to learn more, ready to make a purchase or schedule a service. But, instead of finding clear information about your pricing, services, contact details, or operating hours, they’re met with a dead end. It's frustrating, time-consuming, and often leads to the customer giving up and looking elsewhere. Meaning a loss of revenue for you.
Making It Easy for Your Customers
We’re all BUSY. Your audience is busy & impatient. We receive SO much information every single day through our little light up hand bricks (AKA iPhones if you’re not picking up what I’m putting down).
Your customers don't have the time or patience to play detective on your social media platforms or hunt for information buried deep within the bowels of the interwebs.
They want answers, and they want them fast. By having a website that is accurate, operational, and filled with valuable information, you make it easy for potential clients to understand what you offer and how they can engage with your business. And GIVE YOU MONEY.
Building Trust and Credibility
The number 1 factor that goes into a purchasing decision is TRUST.
A well-designed, operational and accurate website not only provides essential information but also builds major trust and credibility. When customers land on a professional, user-friendly site, they are more likely to see you as a reputable and trustworthy business. This trust is a crucial factor in converting leads into loyal customers who keep coming back.
Losing Leads & Their $
Are leads slipping through your fingers before you even get a chance to say hello?
If your social media profiles are the first search results when potential customers look up your business, you're missing out on valuable, hot, ready to purchase leads. Redirecting people to social platforms for critical information like pricing, services, or contact details can lead to missed opportunities and lost sales. Your website should be the central hub where customers can find everything they need to know about your business quickly and easily.
After all, your website is truly the only place on the internet where you’ve got FULL agency + control over what happens there. You OWN that content, space and can ensure it’s ALWAYS up & running. (ahem, unlike Instagram…)
The Power of a Conversion-Driven Website
Your website is not just a digital brochure; it's a powerful tool that drives leads, builds revenue, and pays for itself many times over. It's the virtual storefront that never closes, allowing customers to engage with your business 24/7. By investing in a conversion-driven website, you're investing in the growth and success of your business.
Sending folks on a wild goose chase to your socials for basic stuff like prices, services, or how to reach you? That’s like leaving money on the table. Your website isn’t just a flashy online brochure; it’s your trusty sidekick that builds credibility and seals the deal with potential clients.
Ready to Elevate Your Online Presence?
Don't let them smoking hot leads slip through your fingers.
A well-crafted website can be the difference between missed opportunities and business success.
Book a free consultation with Kate today and take the first step towards building a website that not only informs but converts, putting more money in your pocket and solidifying your place in the competitive market.