By determining your brand ethics, values and guiding principles, you show your team and your audience the type of community you are fostering. These are guidelines for you and your team on how your business runs, but also an invitation to the type of clientele you want to attract, whose values align with yours.

People making buying decisions are only thinking about themselves. They want to know what's in it for THEM. How does your offering benefit THEM? ⁠

Employees that are happy, do good work.⁠ Here are some of the ways that I prioritize employee well being: