margisons
Helping powerful individuals manage conflict to make it productive, not hostile.
Brand Strategy
Brand Identity Design
Website Design + Development
Creative Retainer / Branded Content
Content Strategy
Social Media Content Creation
Susannah Margison, lawyer, conflict strategist, consultant and all around badass came to Field & Co. with muddled messaging, undefined visuals and a question of: “how the hell do I brand Margisons?”. Shifting from Freelancer to Firm is a big shift and Susannah was looking for a guide to craft an uber sophisticated, powerful brand that’s full of bad-assery (a term we coined 😎). Ready to see how we delivered?
OUR SOLUTION
For Margison’s logomark, we’ve kept things minimal with sharp edges and crisp lines. Power doesn’t need to be defined as loud and bold. Power can represented in many different forms. With a strong, uppercase word mark, open space and a beautiful monogram, Margison’s logo is sophisticated, feminine and possesses a subtle power. Double ovals around the monogram effectively portray premium vibes to attract the high-level executives Margisons caters to.
badass
🌎
inclusive
🖤
powerful
👩🏻⚖️
impactful
🐆
sophisticated
◽️
badass 🌎 inclusive 🖤 powerful 👩🏻⚖️ impactful 🐆 sophisticated ◽️
THE STRATEGY
Margisons presents an innovative solution to employees, CEO’s, HR professionals and entrepreneurs as a consultancy specifically for workplace conflict. We stayed away from feeling over corporate-y and leaned into the personality, mission and heart behind Margisons. You may see an f-bomb here and there throughout Margisons content. Or be met with a piece of advice that absolutely calls you out. These are what sets Margisons apart from other legal and consultancy firms. That’s why it was important to us and Susannah to portray this in their brand.
“Field & Co. is highly creative and talented, but they’re also very strategic and wise. They spent the time to get to know our brand and were really patient as our brand evolved. Field & Co. is an ideal partner on your brand identity journey because they are non-judgemental. I really felt I was accessing Field & Co.’s expertise, they were not afraid to share their opinions with me, as opposed to them just doing what I asked. The results have been fantastic. I have received so many compliments on our website and branding. It gives me confidence to go out into the world and put my business out there and encourage collaborations. I would highly, highly recommend working with this creative, smart and savvy team. They are well worth the investment. I will continue sending clients to Field & Co. way because I know they’re in great hands.”
– Susannah Margison, Founder + CEO
THE CREATIVE PROCESS
All of the best projects start with collaboration and exploration. By exploring what doesn’t work, we’re able to figure out what does. The creative process is different for everyone and here at Field & Co. it’s the foundation of everything we do.
With your expertise in your business/industry and our killer design and brand strategy skills, we create a pretty f*cking awesome cocktail.
Here you can take a peak at our initial sketches, concepts and how that informed Margisons final branding suite.
