PEARL GIRL MAKEUP STUDIO

With a team of super talented, expert-trained artists, and a full-service experience that takes care of every detail, Pearl Girl takes inner confidence and elevated natural beauty to a whole other level. The PG team aims to give every client an unforgettable glam experience, while absolutely slaying every look.

PACKAGE:

  • The Compact Brand

WHERE IT STARTED:

Michaela came to us looking for a luxurious brand that felt so in line with who she and her team have become throughout the past 3 years in business. A brand that reflects the modern and exquisite style of glam they’re known for in Waterloo region.

The goal was to craft a brand that makes the viewer feel warm, understood and taken care of. A brand that instills confidence from the jump.

With a new studio space in the works, Michaela knew she needed to be completely in love with her brand before investing in things like signage, interior design, packaging and website updates. This brand needed to be absolute fire to help launch the new studio with a bang.

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HOW IT’S GOING:

With a seriously elegant, timeless and luxury brand in place, Michaela had a solid plan in place to make a lot of major decisions. Things like:

  • What colour to paint the walls of the studio?

  • How do we launch the new studio on socials?

  • What chairs do we order?

  • What do we need to update on our website?

  • What do I wear to my branding shoot?

  • And more.

This impactful and solid brand gives Michaela a foundation to BUILD her business by bringing in more aligned clients. AKA people who connect with her team and will pay a premium for their unmatched quality.

Straight From Michaela:

“OMG I reviewed it all. I could cry - well I have. THANK YOU SO MUCH for truly embodying this branding. It’s insane and elevated. I cannot wait to show this off!! You seriously ATE this for breakfast. Thank you so so so much.”

– Michaela Pearl, Founder & Lead Stylist