RACHAEL LITTLE PHOTOGRAPHY

Full-service newborn & family photographer specializing in capturing heartwarming and genuine moments with a warm, down-to-earth, and supportive approach with a touch of humour that helps parents relax and enjoy the experience.

PROJECT SCOPE:

Signature Branding & Website Package:

  • Brand Design

  • Website Design

  • Website Copywriting

PROJECT GOALS:

  • Create a brand that feels organic, fun and warm to reflect Rachael’s personality and the photoshoot experience

  • Build a website that is easy to skim for busy parents

  • Show parents that Rachael understands where they are and that she will take care of everything.

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THE SOLUTION:

  • A brand identity that features a rounded, customized font and warm & bright colours that are reminiscent of a meadow at golden hour.

  • Brand elements like sunflowers, sunshine, waves, rounded rectangles and circles to further the feeling behind the brand.

  • A clean, easy to scroll website that feels like a hug in a warm linen sheet. Complete with copywriting that is fun to read, easily skimmable and helps the viewer feel understood.

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WORDS FROM THE CLIENT

“Hiring Field & Co. to help with my brand has been such a turning point for me. I love way too many things and because of you I’m finally finding my creative voice and the direction I want to hone in on. Thank you for that.”

– Rachael Little